A New Locale, run by Raleigh-native Olivia Robertson, helps artists spend less time booking and marketing their live shows so they can spend more time doing what matters most - creating and sharing their sound with the world.

Olivia combines her passion for music with her expertise in strategic promotion. With a keen eye for talent and a knack for curating unforgettable experiences, Olivia has made her mark in the local music scene, booking shows up and down the East Coast. Her innovative approach to event management and her ability to connect artists with diverse audiences have earned her a reputation as a trusted partner in the industry, fostering vibrant music communities and propelling emerging talent to the forefront of the scene.